Traffic & Billing

With Step2e Traffic, you can manage one of the key success factors of your station efficiently, reliably and with maximum profits. You can respond to virtually every customer requirement, optimize the use of your media potential and control multimedia campaigns. Make the most of your advertising inventory.

Commercial booking

Be it automated booking of bulk orders or manually placing spots according to special requirements - Step2e Traffic delivers efficient and reliable performance. Book with competitor exclusion or plan tandem spots. The auto-fill-feature will book spots and promos into your commercial structure - with just one click.

Efficient and media independent

By using template orientated booking processes, one person can supply the entire commercial booking for several TV stations. Even multimedia campaigns with TV spots, VoD and internet banner booking can be managed and displayed efficiently.

Optimizing inventory

With Step2e, you will make the most of your media inventory. First or last spot in a block, single spots or splitscreen advertising - in future, not a single Cent will be lost. Even more importantly, you will receive suggestions as to the perfect programme environment for each individual clip.

Billing process

Invoices including all necessary transmission confirmations will be created automatically from any order and receipt of payment and dunning processes can be administered in the billing module. Additionally, data can be transferred to numerous accounting systems.

Key Features

  • Multi-user and multi-station enabled
  • Automated or manual booking
  • New: rule based optimizing mode for maximized profits
  • Multimedia campaigns
  • Automated billing process


  • Java application, runs on Windows, Mac OSX and Linux
  • Agency support (EDI, Import, Export), centralized marketing
  • Commercial block encoding
  • Seasonal rate groups and dynamic pricing
  • Web interface for end users
  • Interfaces with SAP, DATEV, Lexware, EDI, XML
  • Exports: PDF, Excel, Word, HTML XML, CSV



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